A color you've seen before.
On something else.
Speed Yellow dial. Guards Red seconds hand. If those two names already mean something to you, you already know why this exists.
A club of fifty.
Only 50 founding spots exist. Once they're claimed, the circle closes.
- 01 First access when pre-orders open, against a numbered batch of 50
- 02 First call on what's next — Guards Red, then GT Silver
A sport watch built the way they used to be.
One reference. 39mm. Yellow dial. Red seconds. Nothing on it we can't explain in a sentence.
"We spent longer deciding what the dial should say than what it should look like. Speed Yellow was obvious once we stopped second-guessing it. The red seconds hand wasn't a design decision — it was the only decision."
39mm, 11mm thick — the size a watch was before everything got oversized. Built to sit quietly under a sleeve at a meet, not compete with the car for attention. We left the bezel plain. There was nothing worth printing on it.
Lume runs the full circumference — every index, both hands, no exceptions — because a watch that's only legible in good light isn't actually legible. The bracelet is solid-link 316L; the leather is vegetable-tanned and meant to wear in, not stay precious.
Why Shard exists.
We kept buying watches that looked the part and meant nothing.
Every brief in this category reads the same: heritage, precision, passion. Most of it is borrowed language sitting on top of a catalog case from a parts supplier. We don't think that's dishonest, exactly — we just got tired of paying a markup for someone else's story.
Shard means a fragment — a piece cut cleanly from something larger. That's close to how this started: not a tribute, just a fragment of a colorway we've been looking at from the sidelines of car meets for years.
The colorway is a quiet nod to motorsport liveries we've admired for years — yellow and red have history together on a track. We're not affiliated with anyone who uses them, and we're not pretending otherwise. If you clock it, that's the whole point.
Selling direct means no distributor margin baked into the price, and it means we hear from the people actually wearing the watch. Founding members get the first production run, first say in what we build next, and a brand that will, with some luck, still be doing this in twenty years.
This is the first watch. It won't be the last.